How will your company adapt in the next one, two, five and ten years with technology? Will you be a Blockbuster? (We hope not!).
Only 9 short years ago Blockbuster didn’t see Netflix as a threat, underestimating the value on consumer journeys and the change in social behaviour. Blockbuster underestimated that people wanted the convenience of movies at their fingertips, even if they aren’t the latest releases.
And with the movement forward of Netflix’s empire, they now have the top actors and actresses making tv series and movies for and only for Netflix. For example; Sandra Bullock in the Nextflix feature film Birdbox and Kiefer Sutherland in the Netflix drama series Designated Survivor.
What about Cabs V Uber?
Did we ever really imagine 10 years ago that we would be effectively hitchhiking (well, paying to hitchhike) through an app on our phone and hop into a strangers car and feel safe? With the highest number of users aged between 16 and 24, so effectively putting our kids in strangers cars (say what?!). Cabs at the time of the Uber birth didn’t rush to keep up with the technological advancements of people wanting to order and track their ride home (or out) on their phone, or that people were wanting a cheaper option. They also didn’t invent a whole sub company just for the delivery of food, Uber Eats. Over 14 million Uber trips are completed each day according to a research study by Business of Apps.
Disruption to the Supermarket Game
Then there is Aldi. How are they on a digital transformation journey? They aren’t forefront in digital technology, or are they? Packing your own bags, picking your own groceries, how is this all attributed to a digital transformation? Well, it is about the consumer and what they want, putting their needs forefront and learning about what their consumer wants are, through data. Aldi has mined their data, and we are betting it isn’t through stacks of paper in the back room amongst the latest special buy. Rather they have implemented smart business intelligence (BI) to report on their sales and have tailored their products with limited stock, albeit higher quality. The implementation of special buys means less ‘carrying’ of stock which enables them to move through products quicker. This type of business intelligence ensures they remain at the forefront of the grocery game.
What your consumers want and how you can serve them better.
So what can we learn from Netflix, Uber, and Aldi? It is that having a digital strategy and having a plan to implement it, to learn, grow and adapt in place is important. Even if you are a brick and mortar business. We need to ensure that as businesses we are on the consumer path and holding their hands in our rapidly changing world of digital transformation.
Within each area of the consumer journey, whether you are a business or an enterprise, you will be using different forms of technology for a complete end-to-end cycle. Having a digital strategy in place in the form of your business digital architecture is the answer. Forming up a plan to connect your current pillars of technology into one complete model, streamlined for success.
Ty Osborne BrainStorm IT CEO and founder, is just that, a digital architecture specialist. Loving the challenge of a puzzle, Ty has the unique ability to identify ways in which to create architecture around current technologies solving businesses points of pain when it comes to streamlining workflows and increasing productivity with the consumer journey at the forefront.
Inspiring businesses to innovate and reach new levels of success by improving workflows and increasing productivity, Ty has created a framework that allows him to build businesses wildest dreams against. At the end of the day, technology is here to serve us. With the array of so many wonderful apps for businesses, we need to learn how to implement the right technology with the right strategies in place for successful digital transformation.
Not sure how to join your pillars of technology together and want a better experience for the consumer and also to firm up your workflows? Let’s talk and see if we can work together to plan and implement your business digital architecture.
