BrainStorm Software, a leader in digital transformation, is forging ahead with a significant female representation of 70% in their Australian office. This commitment to diversity is exemplified by the recent appointment of Bianca Ipscwitz into the role of Account Executive as well as the promotion of Evelyn Carter, a long standing employee, to the position of General Manager of Services.
Founder and CEO of BrainStorm Software Ty Osborne says, “It’s great to see more women interested in technology, we have women working in all areas of our business from Sales to Engineering. Our primary criterion is who can perform the job most effectively, and if you possess the skills and talent, you’ll be chosen for the role,” explained Osborne.
Carter’s professional experience originates from industries traditionally dominated by men, specifically in Manufacturing and Distribution. She has worked with notable companies like Nulon Products and Baltimore Aircoil, where she acquired a distinctive perspective on various aspects of business, including Account Management, Production Planning, Demand Planning, Purchasing, and Systems Management.
“I’m really grateful for the support I received from both Baltimore and Nulon, and never felt out of place. In my formative years at Baltimore, working with a supportive manager helped boost my confidence and disregard societal norms. Despite being in a male-dominated industry, I never allowed it to impact my professional life and even broke barriers by becoming the first person from the ‘Office’ to take on the role of a Production Planner.
I’m excited to step into the role of General Manager of Services. I aim to empower our teams and give BrainStorm the systems, tools, framework and processes to successfully ensure we are always providing customer excellence,” Carter said.
Ipscwitz has worked in the tech industry for over 17 years all within the Sales realm and believes that now, women have a great opportunity to reach their goals.
“I would have to say that early on in my career, women in the tech space were traditionally a minority and more often placed into supportive roles. These days the balance seems to be levelling itself. Women have come to realise their full potential, they have been enabled by a shift in culture and no industry is off limits. I have seen women in the CEO role, commanding equal admiration and respect as to that of their male counterparts,” Ipscwitz explained.
BrainStorm Software builds and implements software solutions to give scaling businesses an unfair advantage over their competition.
At BrainStorm they believe software should be the servant of the business and never its master, meaning their solutions fit perfectly, resolve the headaches of disconnected systems, to maximise efficiency, increase revenue, decrease cost and ultimately make their customers more money.